Showing posts with label The Jewelry Biz. Show all posts
Showing posts with label The Jewelry Biz. Show all posts

Wednesday, April 4, 2012

Celebrating 100 Online Sales!

Hello Gemstone Lovers!

Lunar Blue Designs had its 100th online sale on Etsy March 21!  While our total sales passed 100 quite some time ago, this is specifically a celebration of our online sales, and reaching our first goal of 100.  Thank you to everyone who has supported our business and growth - customers, fellow jewelry artists, local crafters, our financial supporters, blog/twitter/facebook followers and so many others!

We will continue to present our pieces at craft and art shows, and have plans to appear as vendors at conventions and develop workshops, as well.  We also hope to have more personal events, like our home jewelry galas.  These have been a source of a lot of fun and success for us, and those who attend really appreciate the personal service (as well as the free refreshments and informative presentations).  Still, our online store remains the cornerstone of our business, and to have our 100th sale there brings us great joy!

If you would like to support us, but can't make a purchase at this time, remember we LOVE to have followers for our social sites, like this blog, twitter, facebook, and more.  We also have a newsletter (see bar at right) that you can sign up to receive for free, that contains interesting tidbits of gemstone information as well as coupons and discounts.

Thanks again!

Monday, September 19, 2011

Gemstones as Minerals

I am fascinated by minerals.  We so often see gemstones in a final form as faceted stones or polished beads that it can be easy to forget what these substances look like in their native state.  The Lyman Museum in Hilo, Hawaii has a small but excellent collection of minerals.  Each specimen is notable either for size, rarity, or beauty.  Here are a few that particularly caught my eye ...

I spotted a huge, beautiful brown zircon, cubic, almost two inches on a side.  Never seen one that shade or that size.  There was a pyrite sample with the characteristic cubic box shape.  This one had several "boxes" stuck together at the corners, the largest appeared to be about 2.5 inches on a side.  The pattern isn't unusual for pyrite, but this one was smooth and perfect.  The surface of the crystals was shiny and almost mirror-like.

Some of the minerals had colors that surprised me.  There was a flourite sample with colors ranging from orange and burgundy to teal and lime.  A stunning chrysocolla from Arizona was a vibrant, glowing, light blue green.  An azurite sample was a deep, dark midnight blue, and sparkled like stars from reflections off of the facets of hundreds of tiny crystals.  Even the rose quartz was notable.  It was a perfectly uniform gorgeous pink, studded over with crystals.

The collection contained a sample of carved minerals.  This included ones I'd seen before, such as jade, carnelian, and malachite.  But there were other carved items from minerals I haven't seen used this way very often, such as lapis lazuli carved into a statue of a horse, and a head carved from aquamarine.

The petrified wood samples were excellent.  There were not simply small chunks, but full circular cross sections from trees, with rings preserved now as stone.  The process of turning something like a tree into a stone is amazing, and in this case left behind small crystal filled geodes right in the "wood."

Such a wonderful visit is always inspiring.  The next time I pick up a smooth bead of azurite, I will remember the spectacular mineral of midnight blue, with stars flashing. 

Monday, August 29, 2011

So Why Color Trends, Anyway?

Olive pearls and citrine are a perfect
late summer combination, and they
serve to welcome Fall, too!

Seasonal colors can seem quite predictable.  We have all been through enough seasons to have an idea what colors generate what associations for the time of year (BTW, I happen to be in the northern hemisphere).  Autumn, for example, is usually characterized by rust, umber, brown, gold, amber, forest, and other colors you might find in falling leaves (even if you don't have any leaves in your neighborhood.)  These are the go-to colors that appeal to most people during Autumn, and people will wear them and place them in their environment more often during Fall than any other time of year.  So if each season has its typical colors for us to use, why do we still have "new" colors in fashion and decor all the time?

I will admit - before I began to study color more closely, I thought the idea of "trending" colors was not terribly important.  Fashion can seem frivolous in the face of tough economic times and hard scientific facts.  And certainly part of the fashion industry exists simply to promote its own existence.  But the other side of this picture is the one where "trends" keep people interested, focused, active, and even happy.

Color is a critical part of our environment.  We take in more information from visual input than any other sense.  Color is one of the most prominent visual factors.  For humans to be mentally engaged and interested, color needs to be present in the environment, and used in ways that get our minds working.

Color can dramatically effect our mood and outlook.  When times are tough, people look for ways to feel more up, and color is a big part of that.  Colors in clothes, jewelry, decor, and even cars is a critical tool for keeping us consumers upbeat and interested enough in new products to want to spend our hard earned money on them.  This in turn keeps our economy chugging along so we can keep our jobs that generate said money.  Ideally, anyway ...

Even with the cycle of colors from season to season, people get bored wearing the same colors in the same combinations year after year.  Our need for interesting visual input always keeps us looking for something new.  Consumers put demand on the fashion industry for variation, and the fashion industry does the same in reverse, creating demand by making old combinations outdated.  Thus we have the preferred fashionable color trends that come to us each season of each year.

So where do these colors come from?  They generally resemble or pair with the canonical colors for the season, but add a new spin or twist to keep things interesting.  I spotted a line on the Fidelis Art Prints site that puts it succinctly, "Colour trends are based on observations of the world around us, taking into consideration social issues, technology, lifestyles and the moods and aspirations of consumers. It is from this information that colour experts such as Pantone and Benjamin Moore, forecast colours palettes that will most appeal to the consumers during a time period."

Jennifer

Friday, July 29, 2011

A Sale, A New Logo, Tweeting, and Other News from Lunar Blue


Hello readers! It has been busy in the Lunar Blue Studio and I want to fill you in on all the activity.

First, you can now follow us on Twitter!

I was reluctant to start "tweeting," but I'm surprised how relevant and fun it can be. I've already found one great article about why press releases don't work anymore as a way of promoting your business, and what does. (Hint: it all comes down to that niche marketing/figure out your angle way of thinking.)

Second, we are releasing our first monthly newsletter in a matter of hours! I'm very excited about this new way of connecting with our clients and providing some great information: an in-depth column about gemstones written by our own Ph.D planetary scientist/jewelry designer, advance notice of sales in our online boutique, news about Lunar Blue events and workshops, and a special discount every month created especially for our newsletter subscribers. Click here to receive this free newsletter.

Finally, you may notice that we are transitioning to a new logo. It's a little sad to see the old one go, but it's truly fun to make the change to something brighter and rather nifty.

One final mention as a courtesy to our readers--all of our charms will be 50% for the entire month of August! That's $6 for a spiffy adornment to your purse or handbag, cell phone, zipper, belt or jeans loop, or just about anywhere you want to add some classy individual style. Add just $1 for First Class shipping and a free small organza bag and you have yourself a great gift or treat for yourself.

All of our charms are handmade with sterling silver and gemstones, crystals, and designer glass. Just because it's little doesn't mean it shouldn't be high-quality, beautiful, and made to last!

Amy

Wednesday, June 1, 2011

Art Friday - Here We Come

As a child, I loved going to craft fairs.  I was enthralled by the colors, textures, sounds, and reflected lights from fabric, paper, glass, and metal.  There could be nothing better, I thought, than being the person selling wonderful treasures at a craft fair.  It must be a great feeling, making something beautiful, something unique, and then having someone take it home to enrich their life.  Wow.

So it's a little dream come true - Lunar Blue Designs will be a vendor at Downtown Boston's Art Friday this very Friday, June 3, from 11am to 6pm.  It is located right smack in the middle of all the action in Downtown Crossing, right next to the orange line stop, and only a block from the Park Street green line stop.  Amy and I have gone to browse several times.  There are all kinds of vendors selling jewelry, sculptures, paintings, purses, scarves, belts, and even organic honey.  Not to mention that the area always has great street carts with yummy food, and local music talent plying their trade.

And it is supposed to be a gorgeous day!  I just checked the weather - high of 74 degrees, sunny, and no chance of rain.

If you are looking for a Father's Day gift, we'll have gemstone key rings available for both men and women, as well as bolo ties for people who like a little southwestern flair in their fashion.  Our malas make great gifts for meditators of any gender.  And of course we'll have a selection of earrings, bracelets and necklaces.  Amy will be taking custom orders for malas, both 108 bead malas and smaller wrist malas.  So if you don't see what you like, or if you want to create something special, you can work directly with her.

Looking forward to Friday!

Sunday, April 10, 2011

Lampwork Glass and Some New Charms

As our designer has mentioned before, glass is a wonderful material and especially nice for making jewelry. Gemstones are so popular right now--and for good reason, they're gorgeous--that it's easy to forget how beautiful and versatile glass can be.

Our chief designer loves to work with a variety of beads called lampwork glass. The artisans who make this kind of layered, colorful bead start with solid rods of glass, then use a gas torch to melt the rods. Once the glass is melted, the artisan can use tools or simply blowing on the glass or through a tube to shape the material and add layers of design in any color or shape she chooses.

Not surprisingly, this practice of lampworking glass was perfected in Murano, Italy, a location reknowned for making many kinds of beautiful, high-quality artisan glass. I'm wondering if I can write off a business trip to Murano. You know, to check out the glass. :-) (Find more information on lampworking here.)

We have several lampwork glass items in our shop, the newest being our lampwork glass phone and zipper pull charms. You can find them here.

Do you work with or purchase lampwork glass items? Do you specialize or find them a nice occasional alternative to gemstones and other materials?

Saturday, January 8, 2011

Welcoming the New Year

One of our pieces sold this winter - my
favorite sterling and lapis necklace!
Thrilled to see it find a home.
Hello Gemstone Fans:

Happy New Year!  We're looking forward to 2011 - we have lots of plans and ideas, including attending international bead and gemstone shows, developing some new products, offering workshops, and as always, creating unique gemstone jewelry, devotional pieces and accessories.  It's what we do :)

The end of 2010 was busy, which was nice both from a sales perspective and because busy winter holidays mean fun, family, and friends.  One perk of having a partner (and sister) who makes devotional malas is the prospect of getting one for a gift - which I did.  I picked out the beads for it; a set of lovely blue lapis 8mm beads, as well as sterling silver markers and a filigree guru bead.  Amy hand knotted these into a traditional 108 bead mala and added a metallic blue handmade tassel which brings out the dark glints of pyrite in the lapis.  I love it.

We now have a presence on deviantArt, under my login name of DesignerMoon.  We've been highlighting the artistic aspect of our work there.  It seems a great place to get inspired by other great art, interact with more of the online beading community, and use the space to provide expanded descriptions and stories for the pieces.  Check out the journal there for updates and features unique to the dA environment.

Keep your eyes on the blog here for more updates, but especially for features about the interesting stories behind gemstones and the unique stuff we make from them!  Hope you have a beautiful New Year.

Cheers,
Jennifer

Wednesday, November 24, 2010

Thanksgiving Coupon Savings and Preparing for Winter

Blue Quartz and Crystal Earring
Hello Gemstone Fans!

We are approaching our first "Black Friday" at Lunar Blue Designs. I assume the name is given by stores that hope they will use this day's sales to put themselves in the black for the year, rather than in the red. Or perhaps they are referring to the grueling traffic. To avoid that crazy weekend road hassle, check out our gemstone items and do your holiday shopping online.  :)

To celebrate Thanksgiving and the start of the holiday season, we are offering a 10% discount for the 24 hours of Friday, November 26, 2010.  Just make your selection on our Etsy site, and then put the coupon code BLACKFRIDAY10 in the proper box before you check out.  Simple, and a great way to save on the item you've been keeping an eye on.

Crackle Ice Glass
and Crystal Necklace
Our seasonal theme for this holiday is "Winter Ice" and we are happy to be able to list several items composed of glittering icy quartz and glass, blue crystal and chalcedony, all brought together with shimmering sterling silver.  Although half the globe has a warm time in December, those of us in the northern latitudes can't help but identify this time of year with snowflakes, the shimmer of icicles, and lacy frost on the windows.

So enjoy your Thanksgiving (for those in the US), and take a peek at our Etsy store for icy wonders perfect for a gift giving time of year.

Jennifer


Image Credit:  Top image, Crystal and Crackle glass necklace.  Bottom image, crackle quartz earrings with Swarovski crystal and sterling silver.  Listed in our Etsy Store November 2010.

Sunday, November 14, 2010

Our First Launch Party

Hello Gemstone Fans:

We had a very successful launch party this past weekend in Boston.  We are considering having additional parties at other locations since everyone had such a good time at this one.  But we'll have to see what is in the cards for the next few months.  We are also considering an on-line launch party, possibly with an open chat room, free giveaways, discounts, and other fun stuff.  So stay tuned for info.

The activities at our launch party included two guessing games with prizes, a presentation on the interesting aspects of peridot (some of which I've been blogging about), a presentation about the nature of spiritual and contemplative beaded pieces (did you know 2/3 of the world prays with beads of some sort?), great food and libations, and everyone left with a suncatcher as a free gift.

We were pleased that many of our guests chose to make purchases at the launch party.  Although we try very hard to make sure our photographs show the beauty and quality of our work, there is nothing like being up close.  In person, the jewelry has a depth and personality that is difficult to capture in a photo.  Holding and touching a piece of gemstone jewelry allows one to feel the textures, weight, and appreciate the luminous nature of antiqued sterling silver. 

One item purchased was from our line of sterling silver and gemstone keyrings.  This particular piece was perfectly placed with a man looking for something classy, high quality, and streamlined.  Another purchase was a necklace, bracelet, and earring set.  I was very happy to see this set find a home.  The pendant bead is so unique - weighty, very smooth, and with an excellent display of colors characteristic of high quality brecciated jasper.  The more simple bracelet and earrings create a coordinated look without taking away from the staring role of the pendant.

Another favorite that I was pleased to see caught someone's eye was a pair of earrings composed of yellow spider web jasper, orange amber (ambroid) and garnet with sterling wires and spacer beads.  Spider web jasper (also called crab jasper and dragon vein jasper) has such a unique glow, and these stones have an interesting yellow-green-red set of tones.  The deep sparkles found in amber make an interesting juxtaposition, complemented by dark red garnet heshi beads.  I'll be talking more about all these gemstones, especially a series on amber/ambroid, in future posts keep your eyes here for further developments.

All in all, an excellent kick off for us, and a lot of fun for our guests.  We look forward to our next event as we continue with our plans to unfold Lunar Blue Designs on Etsy, in social media outlets, at workshops, and more parties!

Jennifer

Images - All images are from Lunar Blue Designs - Sold.  See post text for details.

Thursday, October 14, 2010

Lunar Blue Designs Featured on Ivy Road

Lapis lazuli--the Stone of Friendship
Designed and Crafted by Jennifer at Lunar Blue Designs

Hello Gemstone Fans,

Stefanie from Ivy Road has been kind enough to feature our Etsy shop on her blog! Check it out here. It includes an introduction to your Lunar Blue hostesses and a little about our passion for what we do.

Stefanie is a craft lady who dreams dreams of lovely houses, pink bathtubs, and chandeliers. In this picture-filled post, she imagines the perfect closet.

Right now in her Etsy shop, she's offering darling handmade girl's shoes covered with rinestones! Adorable. I know a certain niece who would love them....

Have a beautiful day,
Amy

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