Monday, August 29, 2011

So Why Color Trends, Anyway?

Olive pearls and citrine are a perfect
late summer combination, and they
serve to welcome Fall, too!

Seasonal colors can seem quite predictable.  We have all been through enough seasons to have an idea what colors generate what associations for the time of year (BTW, I happen to be in the northern hemisphere).  Autumn, for example, is usually characterized by rust, umber, brown, gold, amber, forest, and other colors you might find in falling leaves (even if you don't have any leaves in your neighborhood.)  These are the go-to colors that appeal to most people during Autumn, and people will wear them and place them in their environment more often during Fall than any other time of year.  So if each season has its typical colors for us to use, why do we still have "new" colors in fashion and decor all the time?

I will admit - before I began to study color more closely, I thought the idea of "trending" colors was not terribly important.  Fashion can seem frivolous in the face of tough economic times and hard scientific facts.  And certainly part of the fashion industry exists simply to promote its own existence.  But the other side of this picture is the one where "trends" keep people interested, focused, active, and even happy.

Color is a critical part of our environment.  We take in more information from visual input than any other sense.  Color is one of the most prominent visual factors.  For humans to be mentally engaged and interested, color needs to be present in the environment, and used in ways that get our minds working.

Color can dramatically effect our mood and outlook.  When times are tough, people look for ways to feel more up, and color is a big part of that.  Colors in clothes, jewelry, decor, and even cars is a critical tool for keeping us consumers upbeat and interested enough in new products to want to spend our hard earned money on them.  This in turn keeps our economy chugging along so we can keep our jobs that generate said money.  Ideally, anyway ...

Even with the cycle of colors from season to season, people get bored wearing the same colors in the same combinations year after year.  Our need for interesting visual input always keeps us looking for something new.  Consumers put demand on the fashion industry for variation, and the fashion industry does the same in reverse, creating demand by making old combinations outdated.  Thus we have the preferred fashionable color trends that come to us each season of each year.

So where do these colors come from?  They generally resemble or pair with the canonical colors for the season, but add a new spin or twist to keep things interesting.  I spotted a line on the Fidelis Art Prints site that puts it succinctly, "Colour trends are based on observations of the world around us, taking into consideration social issues, technology, lifestyles and the moods and aspirations of consumers. It is from this information that colour experts such as Pantone and Benjamin Moore, forecast colours palettes that will most appeal to the consumers during a time period."

Jennifer

Wednesday, August 17, 2011

The Color of Stones: Meanings, Uses, Psychology and Fashion

Color is powerful.  Colors are fraught with symbolism, tradition, and psychological influences, much of which we internalize only subconsciously.  Everyone has personal preferences, but none of us can escape the context of our own culture.  This context shapes how we perceive color, and how it fits in as an integral part of our lives.

Gemstones and glass have been chosen and created specifically for their colors for thousands of years.  All forms of personal adornment have included colorful stones, shells, and wood since prehistoric times.  Colors were chosen to convey status, mood, wealth, and other information.  Some stones were only to be used by the ruling class, or in places of worship, because their color was considered sacred.

Today the psychology of color is a major area of research, since it has direct applications in industry, politics, marketing, medicine, sports, education, and just about every other sector of society.  Color can change how we make purchases.  It can change how we cast our vote in elections.  It can make us feel energized, peaceful, or tired.  It can change how we perform in sports and on exams.

One of the primary aspects of gemstone jewelry creation is the use of color, in harmony, unity, or contrast.  Similarly, the buyer of gemstone jewelry makes their choice largely influenced by the color of the piece.  Again, we all have personal preferences, but are likely to move towards pieces that have appeal for a variety of reasons.  For example, white might not be one's favorite color in jewelry, but in western culture most brides choose white pearls for weddings, and sport white diamonds on their fingers.  The context and symbolism of a wedding greatly influences our choice of color.  And the reverse remains true - white gemstones bring up thoughts of weddings, new starts, cleanliness and purity.

So to delve deeper into color, I've been doing a bit of research, and will be posting a series on "The Color of Stones."  I'll be posting about some of the symbolism, studies into color, the nature of chakra points, and some of their interrelationships.  This will give consumers of gemstone jewelry some insight into their own minds - why they choose the colors they do, and conversely, how they can choose colors to enhance their own moods and possibly change the perceptions of those around them.

So stay tuned here for information on color you can use to improve your gemstone jewelry buying awareness!  Not to mention interest and fun ...

Jennifer

Monday, August 15, 2011

Peridot - Part Four: The Universe Makes Stained Glass Windows

Some of the most beautiful meteorites in the world (and out of the world) belong to the pallasite class of meteorites.  Many pallasites can be recognized immediately by their characteristic crystals of greenish olivine embedded in an iron/nickel matrix.  When these meteorites are cut into thin slices, light can shine through the translucent olivine, creating stunning lattices of metal and gemstone.

The example at left is the meteorite Esquel.  Gorgeous gem quality olvine, known as peridot of course, is liberally strewn through a shiny metal frame.  It seems so perfect, one might think it was manufactured.  But these incredible rocks formed naturally, far away from Earth.

The meteorite Imalac is also a pallasite, with a higher density of olivine to metal, although the olivine is of a more golden hue, and seems less gem-quality.  Some pallasites are almost all metal, while others are predominently olivine.  Each is unique, its own version of a glittering mineral 'window.'  It once was thought that pallasites must come from the interior of an asteroid-like body - the place where the olivine mantle met the iron/nickel core.  But recent studies have indicated that things are not so straightforward.  Pallasites are a glorious mystery.

This gemstone gives us an immediate connection to the heavens.  Something as simply beautiful as peridot is found in abundance in the mantle of the Earth, and is one of the most basic minerals in space rocks, too.  Of course, the Earth is really just a big space rock, itself.

Image Credits: Slice of Esquel meteorite, from flikr via Creative Commons, CC 2.0, Bistrosavage. Closeup of Imilac meteorite, original image from flikr via Creative Commons, CC 2.0, aakova.

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