Wednesday, August 17, 2011

The Color of Stones: Meanings, Uses, Psychology and Fashion

Color is powerful.  Colors are fraught with symbolism, tradition, and psychological influences, much of which we internalize only subconsciously.  Everyone has personal preferences, but none of us can escape the context of our own culture.  This context shapes how we perceive color, and how it fits in as an integral part of our lives.

Gemstones and glass have been chosen and created specifically for their colors for thousands of years.  All forms of personal adornment have included colorful stones, shells, and wood since prehistoric times.  Colors were chosen to convey status, mood, wealth, and other information.  Some stones were only to be used by the ruling class, or in places of worship, because their color was considered sacred.

Today the psychology of color is a major area of research, since it has direct applications in industry, politics, marketing, medicine, sports, education, and just about every other sector of society.  Color can change how we make purchases.  It can change how we cast our vote in elections.  It can make us feel energized, peaceful, or tired.  It can change how we perform in sports and on exams.

One of the primary aspects of gemstone jewelry creation is the use of color, in harmony, unity, or contrast.  Similarly, the buyer of gemstone jewelry makes their choice largely influenced by the color of the piece.  Again, we all have personal preferences, but are likely to move towards pieces that have appeal for a variety of reasons.  For example, white might not be one's favorite color in jewelry, but in western culture most brides choose white pearls for weddings, and sport white diamonds on their fingers.  The context and symbolism of a wedding greatly influences our choice of color.  And the reverse remains true - white gemstones bring up thoughts of weddings, new starts, cleanliness and purity.

So to delve deeper into color, I've been doing a bit of research, and will be posting a series on "The Color of Stones."  I'll be posting about some of the symbolism, studies into color, the nature of chakra points, and some of their interrelationships.  This will give consumers of gemstone jewelry some insight into their own minds - why they choose the colors they do, and conversely, how they can choose colors to enhance their own moods and possibly change the perceptions of those around them.

So stay tuned here for information on color you can use to improve your gemstone jewelry buying awareness!  Not to mention interest and fun ...


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